Sans Normal Bukok 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', 'Helvetica World', and 'Neue Helvetica Thai' by Linotype and 'H Central' by MacCampus (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, editorial, clean, modern, neutral, friendly, functional, versatility, readability, system design, neutral branding, clarity, geometric, rounded, open counters, even rhythm, crisp terminals.
This is a clean sans serif with largely geometric construction and smoothly rounded curves. Strokes appear even and steady, with minimal modulation and consistently crisp, unadorned terminals. The uppercase shows straightforward, balanced proportions, while the lowercase maintains an even rhythm with open apertures and simple forms. Overall spacing reads orderly and predictable, supporting clear word shapes in running text.
It suits interface copy, product branding systems, and general-purpose layouts where clarity and consistency matter. It also works well for signage and presentations thanks to its straightforward shapes and legible spacing, and can serve as a reliable choice for editorial subheads and body text at comfortable sizes.
The tone is modern and neutral, with a calm, practical character that doesn’t call attention to itself. Rounded forms lend a mild friendliness, while the overall restraint keeps it professional and dependable for everyday communication.
The likely intention is a versatile, all-purpose sans built for readability and neutral branding. Its geometric underpinnings and restrained detailing suggest it was drawn to perform predictably across many contexts, from short labels to longer paragraphs.
Round letters (like O, C, G) feel near-circular and stable, and the numerals follow the same plainspoken, contemporary logic with clear silhouettes. The design prioritizes clarity over personality-driven quirks, making it feel consistent across capitals, lowercase, and figures.