Slab Square Hivy 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, western, collegiate, industrial, rugged, headline, impact, heritage, bold branding, display, blocky, octagonal, chamfered, bracketless, high-impact.
A heavy, block-built slab serif with broad proportions and a distinctly squared-off construction. Strokes are uniform and powerful, with flat, rectangular slab serifs and frequent chamfered (octagonal) corners that carve the outlines into faceted forms. Counters are compact and angular, and curves are largely replaced by straight segments, giving round letters a cut-off, geometric feel. The lowercase follows the same sturdy logic, with short, chunky details and simplified joins that keep the texture dense and consistent in text.
Best suited to display contexts where bold, graphic letterforms are desirable—posters, headlines, branding, and signage. It also fits sports or team-style identities and packaging that benefits from a sturdy, workmanlike voice.
The overall tone is tough and emphatic, evoking workshop signage and classic American display traditions. Its faceted corners and heavy slabs add a rugged, assertive personality that reads as confident and no-nonsense.
The design appears intended to deliver maximum punch with a geometric, cut-corner slab serif vocabulary, balancing vintage signage cues with a clean, blocky structure for high-impact typography.
Digits echo the same octagonal, cut-corner silhouette, producing a cohesive set for numerals in bold settings. In longer lines, the dense color and tight interior spaces create strong impact but can feel compact in smaller sizes.