Serif Normal Lato 15 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Custer' by Font Bureau, 'ITC Bookman' by ITC, and 'Bogue' and 'Bogue Slab' by Melvastype (names referenced only for comparison).
Keywords: book text, editorial, magazines, academic, reports, classic, scholarly, formal, literary, trustworthy, text reading, editorial tone, timelessness, print clarity, institutional use, bookish, transitional, bracketed, crisp, robust.
A conventional serif with bracketed wedge-like serifs and clear stroke modulation. The letterforms show sturdy verticals, softly tapered joins, and rounded terminals that keep the texture even in paragraph settings. Counters are moderately open, curves are smooth rather than sharp, and the overall proportions read slightly broad, lending a stable, spacious rhythm. The numerals and capitals feel well-balanced and traditional, with a consistent, print-oriented silhouette.
It suits body copy for books, long-form editorial layouts, and institutional or academic materials where readability and convention matter. The robust, traditional forms also work well for headlines, chapter openers, and pull quotes that need a formal, literary feel without looking decorative.
The tone is classic and authoritative, with a distinctly bookish presence. It suggests editorial seriousness and a calm, established voice rather than trend-driven styling, making it feel familiar and dependable.
The design appears intended as a practical, general-purpose text serif that prioritizes a steady reading rhythm and familiar proportions. Its moderated contrast and bracketed serifs aim for clarity and durability across continuous text while retaining a classic printed character.
In text, the face maintains a steady baseline and comfortable spacing, producing a solid, readable color. The shapes lean toward traditional text construction with restrained detailing—enough personality in the serifs and terminals to avoid blandness, while staying unobtrusive for long-form reading.