Sans Normal Salem 9 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, social media, friendly, hand-drawn, casual, approachable, playful, handwritten feel, approachability, informal display, friendly tone, rounded, soft, informal, quirky, humanist.
A rounded sans with a hand-drawn, marker-like construction and softly blunted terminals. Strokes are monolinear overall with subtle wobble and slight tapering at joins, giving an organic rhythm rather than mechanical consistency. Curves are generously rounded (notably in C, O, S, and the bowls of b/d/p/q), while verticals stay fairly straight and lightly uneven. Proportions are compact and somewhat condensed, with open counters and simple, single-storey forms in the lowercase; figures follow the same casual, slightly irregular logic.
Best suited to display use where an informal, human touch is desirable—such as posters, packaging, kids-oriented materials, invitations, signage, and social content. It can work for short text blocks at comfortable sizes, but the hand-drawn irregularity and narrow proportions suggest using it primarily for titles, callouts, and captions rather than dense editorial settings.
The tone is friendly and personable, with a casual, everyday voice that feels warm rather than formal. Its gentle irregularity reads as hand-made and conversational, lending a playful, approachable character to short messages and headings.
The design appears intended to capture a friendly handwritten feel in a clean sans framework, prioritizing approachability and charm while keeping letterforms straightforward and legible.
The uppercase is simple and readable, with rounded corners and minimal fuss, while the lowercase shows more personality through uneven stroke endings and lively curves. Numerals are similarly rounded and informal, with clear differentiation and a consistent, soft finish across the set.