Sans Normal Hirum 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Altersan' and 'Plasto' by Eko Bimantara, 'Kind Sans' by Gravitype, 'Catesque' by Gumpita Rahayu, 'Interval Sans Pro' by Mostardesign, 'Metro Sans' by Studio Few, 'Betm Rounded' by Typesketchbook, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: branding, packaging, advertising, headlines, posters, friendly, casual, approachable, playful, modern, approachability, warmth, legibility, informal tone, modern simplicity, rounded, monoline, soft terminals, humanist, open counters.
This is a rounded, monoline sans with a consistent rightward slant and soft, fully rounded terminals. Strokes keep an even weight and rely on smooth circular and elliptical curves, giving letters a cushioned look with open counters and generous apertures. Uppercase forms are simple and sturdy, while the lowercase feels more handwritten in rhythm, with single-storey shapes and gently curved joins. Numerals match the same soft geometry, with clear, rounded silhouettes and minimal sharp corners.
It works well for branding and packaging that benefit from a personable, modern voice, and it has enough clarity for short-to-medium blocks of text in marketing or editorial pull quotes. The rounded shapes and steady rhythm also make it a strong choice for headlines, posters, and UI or onboarding moments where a friendly tone is desired.
The overall tone is warm and informal, reading as friendly rather than technical. Its slanted stance and rounded finishing convey motion and ease, making it feel conversational and upbeat without becoming overly decorative.
The font appears designed to deliver an approachable, contemporary sans that stays clean and legible while adding warmth through rounded terminals and an inherent slant. Its goal seems to be creating a soft, energetic texture suitable for everyday communication and expressive display use without relying on ornament.
The design leans on broad curves and softened corners throughout, producing a steady, bouncy texture in text. The italic construction appears integrated (not merely mechanically obliqued), with letterforms maintaining coherent proportions and smooth stroke flow across the alphabet and figures.