Sans Normal Wurav 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Plymouth Serial' by SoftMaker and 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, labels, handmade, rustic, casual, friendly, vintage print, add texture, humanize sans, evoke print, casual display, craft aesthetic, rough edges, textured, inked, soft geometric, irregular stroke.
This typeface is a clean, rounded sans with intentionally roughened outlines that create a printed, slightly distressed texture. Strokes are mostly uniform with softened joins and corners, and bowls tend toward circular/oval forms. The proportions are straightforward and readable, with open counters and a steady baseline rhythm, while subtle irregularities in edge finish and stroke width give each glyph a hand-inked feel. Numerals match the same sturdy, rounded construction and carry the same organic texture.
It works well for packaging, labels, café/market signage, and brand marks that benefit from a tactile, handmade impression. The sturdy shapes also suit posters and editorial headlines where the textured edge can be appreciated, and it can handle short supporting text when a casual, printed look is desired.
The overall tone is informal and approachable, evoking analog printing, stamped lettering, or marker-to-paper warmth. Its roughened finish adds a lightly vintage, craft-oriented character without becoming overly grungy, keeping the voice friendly and usable for everyday display and short text.
The design appears intended to combine the clarity of a rounded sans with the authenticity of imperfect ink or letterpress-like edges. It aims to feel human and crafted while staying legible and structurally simple for broad display use.
The texture is consistent across uppercase, lowercase, and figures, suggesting a deliberate edge treatment rather than random noise. Spacing appears balanced for setting phrases and headlines, with the distressed contour providing visual interest at larger sizes.