Sans Normal Uhmib 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Artigua' by Picador (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, neutral, contemporary, approachable, informational, legibility, versatility, modernity, clarity, approachability, open apertures, humanist, rounded joins, soft terminals, even rhythm.
This typeface has a clean, sans-serif construction with softly rounded curves and gently tapered strokes that create a smooth, even rhythm. Uppercase forms are straightforward and well-proportioned, with rounded bowls in letters like B, D, and P and a clean, open C. The lowercase shows humanist influence with open apertures (notably in e, c, and s), a two-storey a, and a single-storey g with a clear ear, supporting a natural reading flow. Numerals are clear and evenly set, with simple, sturdy shapes and strong differentiation between similar characters.
It performs well for interface copy, product text, and general editorial typography where clarity and neutrality are priorities. The steady texture and open lowercase also make it suitable for wayfinding and informational signage, as well as brand systems that need a modern but friendly voice.
Overall, the font conveys a calm, modern practicality—professional without feeling rigid. Its softened geometry and open shapes lend an approachable tone that suits everyday communication as well as polished editorial settings.
The design appears intended as a versatile, general-purpose sans-serif that prioritizes legibility and a balanced texture in continuous reading. Its mix of clean structure and humanist openness suggests an aim to feel contemporary and utilitarian while remaining warm and approachable.
Counters are generous and spacing appears balanced, helping text stay legible in the sample paragraph. Strokes avoid sharp, brittle details, and curves stay smooth, which supports consistent rendering across a range of sizes.