Sans Normal Ilray 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', and 'Dexa Round' by Artegra; 'Puck' by Type.p; and 'Brainstroke' by Typotheticals (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, friendly, playful, chunky, casual, bubbly, approachability, playfulness, impact, simplicity, warmth, rounded, soft, compact, informal, hand-drawn.
A rounded, heavy sans with soft terminals and gently irregular stroke behavior that gives it a hand-drawn, rubbery feel. Counters are generally open and circular, with broad curves dominating over sharp corners; joins are smoothed and corners are highly radiused throughout. Proportions read slightly extended horizontally, and many glyphs show subtle asymmetries and waviness in bowls and stems that create a lively rhythm. Numerals follow the same rounded construction, with simple, legible shapes and consistent weight across curves and straight segments.
This font is well suited to short-form display settings such as headlines, posters, packaging, and brand marks that need a friendly, approachable voice. It can also work for kids-oriented materials and playful editorial callouts where warmth and visual impact matter more than dense text economy.
The overall tone is warm and approachable, leaning toward playful and kid-friendly rather than formal or technical. Its bouncy shapes and softened geometry suggest an easygoing, whimsical personality suited to lighthearted messaging.
The letterforms appear designed to deliver a bold, soft-edged presence with an intentionally informal, hand-made energy. The consistent rounded construction and slight irregularity aim to feel human and fun while remaining straightforward and readable.
Spacing appears generous, helping maintain clarity despite the heavy weight. The design favors simplified forms and avoids fussy details, reinforcing a strong, graphic silhouette that holds up well at larger sizes.