Sans Other Bubuy 11 is a bold, normal width, medium contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, children’s, branding, playful, quirky, friendly, retro, informal, playful display, friendly branding, retro signage, headline impact, soft corners, bouncy baseline, irregular rhythm, compact apertures, round counters.
A chunky sans with rounded corners and a subtly uneven, hand-cut feel. Strokes are broadly uniform with gentle swelling in curves, producing a soft, rubbery texture rather than a rigid geometric build. Proportions vary noticeably across letters, with slightly wobbling verticals and a lively, irregular rhythm that makes the line feel animated. Counters are generally round and compact, apertures tend to be on the tighter side, and terminals often finish bluntly, reinforcing the solid, poster-ready silhouette.
Best suited to display sizes where its lively proportions and dense black shapes can carry personality—posters, headlines, logos, packaging, and short promotional copy. It can also work well for children’s materials or casual editorial callouts, but the tight apertures and chunky forms make it less ideal for long body text at small sizes.
The overall tone is upbeat and characterful, suggesting a casual, humorous voice. Its bouncy shapes and slight irregularities evoke mid-century display signage and playful packaging, reading as approachable rather than technical or corporate.
Likely designed to deliver a bold, approachable display voice with a hand-shaped sensibility—combining the clarity of a sans structure with playful irregularities for instant character and memorability.
Distinctive shapes include a single-storey lowercase a and g, a compact lowercase t with a short crossbar, and numerals with rounded bowls and simplified construction. The font maintains strong color on the page, with individual glyph quirks that remain consistent enough to feel intentional rather than distressed.