Sans Other Bubir 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, quirky, handmade, retro, cartoon, add personality, feel handmade, create fun, stand out, chunky, bouncy, rounded, irregular, tilted.
A chunky sans display with rounded, softly swelling strokes and subtly uneven geometry that feels hand-drawn. Letters show gentle tilts and off-axis curves, with slightly inconsistent widths and a bouncy baseline rhythm. Terminals are mostly blunt and rounded, counters are compact, and joins can appear pinched or scooped, creating a lively, cutout-like silhouette. Numerals follow the same informal construction, with simplified shapes and a heavy, friendly presence.
Best suited to short headlines, posters, packaging, and branding where a friendly, humorous voice is needed. It works well for children’s materials, casual event graphics, and product labels that benefit from a handmade look, and is most effective when set at medium-to-large sizes.
The overall tone is upbeat and mischievous, reading as casual, kid-friendly, and intentionally imperfect. Its wobble and chunky forms evoke comic signage and playful craft lettering rather than neutral typography.
The design appears intended to deliver a warm, characterful sans alternative with a deliberately imperfect, hand-rendered rhythm—prioritizing personality and immediacy over strict typographic regularity.
The font’s irregular spacing and varying letter widths are a key part of its character, producing a lively texture in paragraphs but also a distinctly display-first feel. The forms remain highly legible at larger sizes, where the quirky angles and rounded bulges become a recognizable signature.