Sans Contrasted Tida 13 is a bold, narrow, high contrast, upright, tall x-height font.
Keywords: headlines, posters, titles, logos, packaging, art deco, theatrical, retro, noir, display, deco revival, impactful display, vintage tone, vertical emphasis, condensed, vertical, geometric, streamlined, monolinear feel.
A condensed, vertically oriented display sans with strong black massing and selectively thinned joins that create a crisp, contrasted rhythm. Many forms are built from straight stems paired with rounded, capsule-like curves, producing tall counters and narrow apertures. Terminals are generally clean and squared, while a few letters introduce subtle flares or tapered transitions where bowls meet stems. The overall texture is tight and high-impact, with consistent stroke logic across capitals, lowercase, and numerals and a distinctly elongated silhouette.
Best suited to headlines and short-to-medium display copy where its condensed width and strong contrast can create a distinctive vertical rhythm. It works well for posters, title treatments, branding marks, and packaging that benefit from a vintage-modern, streamlined look; for longer text, it performs better at larger sizes with generous spacing.
The font projects a classic Art Deco mood—sleek, architectural, and slightly dramatic. Its tall proportions and punchy black strokes read as confident and stylized, evoking vintage cinema titles, cocktail-era signage, and fashion-oriented branding.
The design appears intended to deliver an immediately recognizable Deco-inspired voice through condensed proportions, simplified geometric construction, and bold black shapes moderated by carefully placed thin transitions. It prioritizes style and impact over neutrality, aiming for memorable titling and brand-forward typography.
Capitals maintain a disciplined, columnar stance, while the lowercase keeps similarly narrow widths and simplified constructions, helping mixed-case lines retain a unified, poster-like color. Numerals follow the same condensed geometry, making them visually compatible for headlines and short numeric strings.