Sans Superellipse Polew 7 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logos, signage, playful, quirky, friendly, posterish, retro, attention grabbing, compact impact, humanized geometry, informal display, brand character, condensed, rounded corners, soft geometry, bouncy rhythm, irregular stance.
A condensed, heavy sans with softened corners and squarish-round (superellipse-like) bowls that give the forms a compact, blocky presence. Strokes are largely monolinear with minimal contrast, and terminals tend to finish bluntly rather than tapering. The outlines show a subtle, hand-cut irregularity: slight waviness, small asymmetries, and gently inconsistent angles that create a lively rhythm across words. Counters are tight and often vertically emphasized, helping the type stay dark and cohesive even in narrow widths.
Best suited to display settings where a dense, friendly voice is useful—posters, punchy headlines, packaging callouts, event graphics, and bold branding marks. It can work for short blocks of text when large enough, but its tight counters and condensed build favor titles and emphasis over long-form reading.
The overall tone is upbeat and characterful, with a casual, slightly mischievous energy. Its compressed, chunky forms feel attention-seeking and informal, leaning toward a retro display sensibility rather than a neutral corporate voice.
The design appears intended to combine a compact, space-efficient silhouette with softened geometry and a deliberate handmade wobble, producing a bold display sans that feels approachable and energetic rather than strictly rational.
In text, the font maintains strong color and compact spacing, with occasional micro-variations in curve tension and alignment that read as intentional texture. The numerals match the letterforms in weight and compactness, supporting the same dense, graphic cadence.