Sans Normal Efmar 9 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, packaging, modern, clean, friendly, dynamic, approachable, readable italic, contemporary utility, friendly tone, clean branding, monoline, humanist, open apertures, rounded terminals, slanted.
A slanted, monoline sans with smooth curves and gently rounded terminals. The letterforms show humanist construction with open apertures and soft joins, balancing geometric roundness with subtle stroke modulation in curves. Proportions feel even and contemporary, with a steady rhythm in text and clear differentiation between characters; numerals follow the same streamlined, rounded logic and sit comfortably alongside the lowercase.
Well-suited for interface text and product typography where a clear, contemporary voice is needed without looking rigid. It also works for editorial subheads, presentation decks, and brand systems that want a clean sans with a personable, energetic slant.
The overall tone is modern and easygoing, combining clarity with a light sense of motion from the consistent slant. It feels informal but controlled, projecting friendliness and accessibility rather than strict technical neutrality.
Designed to provide an everyday italic sans that remains readable in continuous text while adding a subtle sense of speed and friendliness. The shapes prioritize clarity through open forms and simple terminals, aiming for broad utility across digital and print contexts.
Round characters (like O/C/G) read as clean ellipses with smooth transitions, while diagonals and arms keep a crisp, simplified geometry that maintains legibility at text sizes. The italic angle is consistent across caps, lowercase, and figures, giving paragraphs a cohesive forward flow.