Sans Normal Ombir 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Neue Haas Grotesk Text' by Linotype, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, simplicity, rounded, blocky, geometric, compact, high impact.
A heavy, rounded sans with predominantly geometric construction and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing strong, dark lettershapes and compact counters. Terminals are clean and largely squared-off, while bowls and rounds stay full and circular, giving the design a sturdy, simplified silhouette. Spacing and proportions read as headline-oriented, with large interior shapes in letters like O, C, and G, and a straightforward, uncluttered uppercase/lowercase pairing.
Best suited for display roles where strong presence is needed, such as branding, posters, packaging, and short headlines. It can also work for signage and UI labels at larger sizes where its compact, high-ink shapes remain clear and intentional.
The overall tone is bold and assertive while still approachable, thanks to the rounded geometry and even rhythm. It feels contemporary and practical—more energetic than neutral—making text look confident and direct.
The design appears intended to deliver maximum impact with a simple, geometric voice—prioritizing immediacy, legibility at display sizes, and a contemporary, friendly solidity.
Digits and capitals share the same weighty, no-nonsense construction, supporting a cohesive typographic color in mixed settings. The design maintains clarity through simple forms and open shapes, even as the heavy weight compresses counters in tighter letters.