Sans Rounded Efsu 9 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Gotham' by Hoefler & Co., 'Sans Beam' by Stawix, and 'MaryTodd' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids branding, friendly, playful, approachable, bold, retro, approachability, high impact, casual branding, legibility, rounded, soft, chunky, compact, bouncy.
A heavy, rounded sans with compact proportions and a dense, even rhythm. Strokes are monolinear in feel, with generously curved corners and soft terminals that keep the silhouette smooth and inflated. Counters are relatively small and the joins are sturdy, giving letters a solid, blocky presence while remaining highly legible. Lowercase forms are simple and geometric with rounded shoulders; figures are stout and consistent, matching the overall softness.
Best suited for headlines, display copy, and short UI or label text where a friendly, high-impact voice is desired. It works well on packaging, posters, signage, and brand marks that benefit from soft, rounded geometry. For longer paragraphs, it’s most comfortable at larger sizes with generous line spacing due to its dense color.
The tone is warm and upbeat, leaning toward a cheerful, kid-friendly personality. Its rounded shapes and tight, punchy texture evoke a casual, slightly retro flavor that feels inviting rather than technical or corporate. Overall it reads as confident and fun, suited to messaging that wants to feel approachable.
The design appears intended to deliver maximum readability and presence with a gentle, rounded character. By combining sturdy letterforms with soft terminals, it aims to feel approachable and informal while still holding up clearly in bold display applications.
In text settings the strong weight creates a prominent dark color, so spacing and line length benefit from a bit of breathing room. The rounded construction stays consistent across caps, lowercase, and numerals, helping it feel cohesive in headlines and short statements.