Sans Normal Goluj 13 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Jiho' and 'Jiho Soft' by cretype (names referenced only for comparison).
Keywords: ui labels, branding, packaging, editorial, posters, friendly, modern, casual, approachable, clean, approachability, clarity, modernity, motion, rounded, monoline, soft, open, airy.
A slanted, monoline sans with rounded terminals and gently curved joins that keep the texture smooth and continuous. Uppercase forms are simplified and open, with a slightly condensed feel and steady rhythm; curves are built from soft, near-circular arcs rather than sharp geometry. Lowercase shows single-storey constructions (notably a and g) and a modest, even x-height, while numerals follow the same rounded, streamlined logic for a cohesive set. Overall spacing reads open and relaxed, producing a light, breathable line of text.
Works well for interface labels, short paragraphs, and lightweight editorial use where a clean but personable voice is needed. It also suits brand systems, packaging, and promotional copy that benefit from a modern, friendly italic with clear letterforms at display and text sizes.
The tone is informal and approachable, with a contemporary, easygoing feel that suits friendly messaging and everyday communication. The consistent curves and soft terminals give it a mild human warmth without drifting into handwritten territory.
The design appears intended to deliver a contemporary italic sans that remains soft and readable, balancing geometric simplicity with rounded, humanizing details. It prioritizes a smooth rhythm and approachable character for general-purpose communication.
The italic angle is pronounced enough to add momentum, and the rounded corners prevent the slant from feeling sharp or aggressive. Shapes like the Q and y emphasize curved tails and hooks, reinforcing the font’s smooth, playful motion.