Sans Normal Arbow 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, 'Beatrice Standard' by Monotype, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: ui text, body text, signage, presentations, brand systems, modern, neutral, clean, technical, corporate, clarity, versatility, neutrality, system design, readability, monolinear, geometric, open apertures, crisp terminals, balanced spacing.
A clean, monolinear sans with predominantly geometric construction and smooth, continuous curves. Round letters (C, O, G) read as near-circular with consistent stroke thickness, while verticals and horizontals stay straight and even, producing a steady rhythm across lines. Terminals are crisp and unembellished, and counters are generally open, helping letters remain distinct at text sizes. The design keeps proportions balanced without exaggerated features, and numerals follow the same straightforward, even-weight logic for a cohesive set.
This font performs well for everyday typography where clarity and consistency matter: interface labels, product and dashboard UI, documentation, and general body copy. Its clean geometry also suits wayfinding and signage, as well as presentation decks and systemized brand applications that need a neutral, contemporary sans.
The overall tone is modern and neutral, with a calm, workmanlike clarity. Its restrained geometry and consistent strokes give it a dependable, contemporary feel suited to information-forward communication rather than expressive display.
The design appears intended as a general-purpose sans focused on clarity, consistency, and broad usability. By keeping contrast low, forms open, and details minimal, it aims to provide a reliable typographic base that stays legible and visually quiet across many contexts.
In the sample text, spacing appears measured and stable, supporting continuous reading. The lowercase forms maintain simple, familiar silhouettes and the punctuation blends in without drawing attention, reinforcing an unobtrusive typographic voice.