Print Sugu 5 is a very bold, normal width, medium contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids, comics, playful, cheerful, chunky, friendly, cartoon, warmth, personality, attention, informality, humor, rounded, bubbly, soft, blobby, organic.
A heavy, rounded hand-drawn print with soft, inflated strokes and consistently blunted terminals. Letterforms lean on simple, compact silhouettes with slightly irregular contours that read as marker- or brush-drawn rather than geometric. Counters are small and sometimes asymmetrical, and curves are dominant across the alphabet, giving the shapes a pillowy, “squeezed” feel. Spacing appears generous and forgiving, supporting a bouncy rhythm in words and lines of text.
Best suited to short, high-impact text such as posters, headers, product packaging, menus, social graphics, and children’s materials. It works well where a friendly, humorous voice is needed and the type can be set large enough to preserve interior clarity.
The overall tone is upbeat and approachable, with a comic, kid-friendly energy. Its chunky shapes and gentle irregularities feel casual and personable, suggesting fun, snacks-and-stickers informality rather than seriousness or restraint.
The design appears intended to deliver a confident, attention-grabbing display voice with an intentionally hand-made feel. By combining thick, rounded strokes with mild irregularity, it aims for warmth and personality while staying legible in punchy headline use.
The figures match the letters in weight and softness, maintaining the same rounded, hand-made texture. The design prioritizes bold silhouettes and immediate readability at display sizes, while the small counters and heavy black areas can close up in smaller settings.