Sans Normal Egmon 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, packaging, modern, clean, friendly, casual, airy, readability, approachability, contemporary tone, everyday utility, subtle emphasis, humanist, rounded, open counters, soft terminals, slanted.
This typeface is a slanted sans with smooth, rounded contours and a gently humanist construction. Strokes are consistently even, with soft, slightly tapered terminals and open apertures that keep forms clear at text sizes. Proportions feel moderately wide and unforced, with a relaxed rhythm driven by rounded bowls (notably in C, G, O, and e) and straightforward, lightly angled joins. Numerals follow the same calm geometry, reading clearly with simple, open shapes.
It suits interface copy, product and marketing text, and editorial layouts where a clean sans with a personable slant is desired. The open shapes and even color also make it a good fit for captions, slide decks, and light brand systems that need clarity without a rigid, corporate feel.
The overall tone is contemporary and approachable, combining a crisp, editorial neatness with an informal, conversational slant. Its softness and open forms give it a friendly, unobtrusive voice rather than a sharp or technical one.
The design appears intended to deliver an easygoing italic companion that maintains sans simplicity while adding warmth and motion. It prioritizes readable, open letterforms and a smooth rhythm for comfortable continuous reading.
The italic angle is steady and readable, supporting flowing word shapes without becoming cursive. Curves remain smooth and consistent across the set, and the design favors legibility through generous counters and restrained detailing.