Sans Faceted Hurod 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, titles, art deco, futuristic, elegant, architectural, retro, stylized modernism, deco revival, geometric display, signature branding, futurist tone, monolinear, geometric, faceted, crisp, condensed feel.
This typeface is built from slender, mostly monoline strokes with a distinctly geometric construction. Curves are frequently replaced by segmented, planar arcs, giving bowls and rounds a faceted, almost octagonal feeling. Terminals tend to be clean and squared, while many tops and caps are subtly arched, producing a consistent “helmeted” silhouette across capitals and key lowercase forms. Spacing and rhythm read as orderly and vertical, with narrow interior counters and a controlled, display-oriented texture in running text.
Best suited to display settings where its faceted geometry can read clearly—headlines, posters, logotypes, packaging, and title treatments. It can work for short passages at larger sizes, especially where a retro-futurist or Art Deco mood is desired, but its thin strokes and stylization make it less ideal for dense body text.
The overall tone is sleek and stylized, evoking early 20th‑century modernism with a contemporary, sci‑fi edge. Its sharp planar rounding and tall, poised letterforms feel refined and engineered rather than casual, lending a polished, theatrical presence.
The design appears intended to reinterpret geometric sans forms through a faceted, planar approach, creating a decorative yet systematic alphabet. Its consistent angular rounding and streamlined proportions aim to deliver a distinctive signature for modernist-inspired branding and display typography.
Distinctive details include the faceted treatment of O/C/e and similar rounds, the double-arched construction in W/m, and the long, linear stems that emphasize verticality. Numerals follow the same angular rounding logic, keeping the set visually cohesive for titling and short numeric strings.