Sans Rounded Pimus 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra; 'Bergk' by Designova; and 'Aspira' by Durotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social media, friendly, playful, retro, casual, approachable, approachability, impact, informality, playfulness, compactness, rounded, soft, bouncy, compact, chunky.
A compact, slanted sans with heavy, even strokes and generously rounded terminals. The letterforms are built from smooth, continuous curves with minimal sharp corners, creating a cohesive, softened silhouette. Counters are relatively tight and the joins are thick and sturdy, giving the shapes a punchy, condensed rhythm in both uppercase and lowercase. The overall texture is dark and consistent, with a lively forward lean and slightly irregular, hand-drawn energy while remaining clean and legible.
Best suited to short-to-medium display settings where a friendly, attention-grabbing voice is needed—such as headlines, posters, packaging, and brand marks. It also works well for social graphics and informal UI accents, where its rounded forms and condensed footprint help keep messages compact and bold.
The tone feels warm and informal, with a buoyant, upbeat personality. Its rounded shapes and energetic slant read as friendly and expressive rather than corporate or technical, suggesting a lighthearted, personable voice.
The design appears intended to deliver a compact, high-impact sans that feels approachable and fun, pairing strong weight with softened geometry. The forward slant and rounded construction aim to add motion and warmth while keeping the forms straightforward for clear reading at display sizes.
Uppercase forms stay simple and bold, while the lowercase introduces more personality through single-story shapes and curved terminals. Numerals match the same soft, chunky construction, maintaining a consistent color and rhythm across mixed text.