Sans Normal Soloh 12 is a regular weight, very narrow, medium contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, editorial, retro, whimsical, friendly, airy, bookish, space-saving, warmth, display clarity, retro tone, readable charm, condensed, monolinear, rounded, tall, humanist.
A tall, condensed sans with gently rounded terminals and softly tapered joins that keep strokes feeling slightly calligraphic despite an overall clean construction. Curves are narrow and vertical stress is emphasized, giving bowls and counters a compact, upright presence. The rhythm is airy with generous internal space, and the lowercase shows a modest x-height relative to ascenders, reinforcing a slender, elongated silhouette across text. Numerals follow the same narrow, vertical posture with simple, open shapes that read clearly at display sizes.
This font is well suited to headlines, subheads, posters, and packaging where a slender, distinctive wordshape is helpful and space is limited. It also works nicely for branding and editorial titling that wants a warm, slightly vintage flavor while staying clean and sans-based.
The overall tone feels lightly retro and personable, like mid-century signage or editorial titling with a hand-touched restraint. Its narrow proportions and rounded endings create a friendly, slightly playful voice without becoming cartoonish, making it feel approachable and cultured.
The design appears intended to blend condensed efficiency with a softened, human feel—keeping forms simple and legible while adding rounded terminals and gentle modulation for character. It aims to deliver a recognizable display voice that remains calm and readable in short blocks of text.
In running text the condensed width creates tight horizontal economy, while the rounded ends and subtle stroke modulation keep lines from looking rigid. The tall ascenders and compact lowercase can make paragraphs feel elegant but may benefit from a bit of extra leading for comfortable reading.