Sans Contrasted Udri 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Kingcup' by Fridaytype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial display, assertive, retro, playful, punchy, friendly, display impact, brand voice, retro flavor, legibility in bold, soft curves, ink-trap feel, ball terminals, flared joins, compact counters.
A heavy, compact sans with rounded bowls and wedge-like, flared terminals that create a slightly calligraphic, chiseled rhythm. Strokes are thick with noticeable modulation, especially where curves transition into stems, and several joins hint at ink-trap shaping that opens counters in tight spots. The lowercase shows a two-storey “a” and single-storey “g,” a sturdy vertical stress, and short, blocky extenders that keep the texture dense. Numerals are bold and simplified with broad curves and strong silhouettes, matching the typeface’s emphatic color on the page.
Best suited to display settings where impact and personality are needed—headlines, posters, cover lines, packaging, and brand marks. It can work for short blurbs or pull quotes, but the dense texture and compact counters suggest using generous size and spacing for comfortable reading.
The font reads confident and attention-grabbing, with a warm, slightly nostalgic tone. Its chunky forms and flared terminals add personality without becoming overly decorative, giving it a spirited, headline-forward energy.
The design appears aimed at delivering a bold, contemporary display voice with retro-tinged, flared detailing to differentiate it from plain grotesks. The shaping prioritizes strong silhouettes and durable counters so the type stays legible while still feeling distinctive and lively.
The overall fit feels tight, producing a dark, even typographic color in text blocks. Many letters have subtly pinched or cut-in intersections that improve internal space, helping maintain clarity despite the weight.