Print Odmag 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, kids branding, event flyers, playful, casual, folksy, friendly, handmade, handmade warmth, casual voice, display impact, playful branding, expressive lettering, brushy, rounded, bouncy, textured, lively.
This typeface uses thick, brush-like strokes with softly flared terminals and subtly uneven edges that suggest a hand-rendered tool. Letterforms lean consistently, with bouncy baselines and variable character widths that create a lively rhythm across words. Counters are generally open and rounded, and joins are smooth rather than sharply constructed, giving the set a warm, organic silhouette. Overall spacing feels loose and informal, supporting the energetic, drawn quality seen in both the grid and the paragraph sample.
It performs best in short-to-medium display settings such as posters, headlines, packaging callouts, and event promotions where its bold, handmade energy can lead. It’s also well-suited to playful branding and editorial accents that want an informal, human touch. For longer passages, comfortable results typically come from larger sizes and generous line spacing to preserve clarity.
The tone is upbeat and approachable, with a casual, slightly mischievous personality that reads as handcrafted rather than engineered. Its lively slant and chunky strokes add momentum and charm, evoking poster-like friendliness and a conversational voice. The texture and irregularity keep it from feeling corporate, leaning instead toward fun, informal communication.
The design appears intended to mimic quick, confident brush lettering in a consistent digital form, prioritizing personality and motion over geometric precision. Its goal is to provide a ready-made, informal display voice that feels handmade, energetic, and friendly in everyday promotional and branding contexts.
The numerals and capitals share the same brush-weight presence as the lowercase, helping mixed-case settings feel cohesive. Distinctive, slightly exaggerated shapes (notably in diagonals and curved letters) enhance character at display sizes, while the textured edges can become visually busy if set too small or too tightly tracked.