Sans Faceted Asvo 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports, industrial, retro, aggressive, techno, gothic, maximum impact, signage feel, machined look, retro-future, angular, chiseled, stencil-like, blocky, compressed caps.
A heavy, angular display sans built from sharp planar facets and clipped corners, with curves largely replaced by straight cuts and chamfered joins. Strokes are consistently thick with compact counters, producing dense silhouettes and strong ink traps where diagonals meet. Uppercase forms feel more condensed and tower-like, while lowercase is simplified and sturdy, with squared bowls and short, forceful terminals. Numerals and punctuation follow the same faceted logic, emphasizing hard edges and geometric segmentation over smooth continuity.
Best suited to large-scale display work such as posters, headlines, title treatments, and logo wordmarks where the faceted cuts can be appreciated. It also fits product packaging, event graphics, and high-impact branding that benefits from a hard, industrial voice. For longer text, it works most effectively in short bursts—labels, pull quotes, or UI callouts—where density won’t hinder readability.
The overall tone is tough and mechanical, evoking machined metal, signage, and hard-edged retro-futurism. Its sharp cuts and dense weight add urgency and bite, giving headlines a forceful, no-nonsense presence with a hint of gothic/blackletter severity translated into a modern, geometric voice.
The design appears intended to translate the authority of bold signage and the sharpness of cut or stamped lettering into a consistent, geometric system. Its faceting suggests a deliberate “machined” aesthetic—turning traditional curves into planar decisions to maximize impact, edge, and recognizability in display settings.
Rhythm is driven by repeated verticals and chamfered corners, creating a pulsing, modular texture in text. Tight apertures and compact counters increase impact but also make the face feel intentionally rugged and slightly claustrophobic at smaller sizes. Diagonals and notches add distinctive “carved” highlights that read best when given room and contrast.