Cursive Aprem 7 is a light, narrow, very high contrast, italic, short x-height font.
Keywords: logotypes, invitations, greeting cards, branding, social media, elegant, airy, romantic, expressive, whimsical, signature feel, modern calligraphy, decorative display, personal tone, calligraphic, brushlike, looping, flowing, slanted.
A flowing brush-script with a pronounced rightward slant and strong thick–thin modulation that mimics a pointed or pressure-sensitive pen. Strokes are mostly continuous and cursive in spirit, with rounded turns, tapered terminals, and occasional long entry/exit strokes that create a lively rhythm. Uppercase forms are tall and open with simplified, single-stroke construction, while lowercase shows compact counters and frequent looping in letters like g, y, and z. Numerals follow the same calligraphic logic, mixing firm downstrokes with fine hairlines for a cohesive texture.
Best suited to short, display-size settings such as logos, invitations, greeting cards, packaging accents, and social media graphics where its contrast and motion can read clearly. It works particularly well for names, titles, and pull quotes, while extended small text may feel busy due to the energetic stroke modulation and looping details.
The overall tone feels graceful and personal, balancing refinement with an informal, handwritten charm. Its animated stroke contrast and looping forms suggest warmth and a celebratory, boutique sensibility rather than a strict formal script.
Designed to capture the look of quick, confident brush calligraphy in a clean digital form, prioritizing expressive gesture and elegant contrast. The letterforms aim for a contemporary handwritten signature feel that stands out in branding and celebratory messaging.
Spacing appears intentionally loose for a handwritten feel, and the strongest visual emphasis lands on vertical downstrokes, which can create a striped texture in longer words. Ascenders and capitals rise prominently above the lowercase, adding a dramatic, fashion-forward silhouette in headlines.