Sans Contrasted Riba 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kidzhood' and 'Kidzhood Arabic' by NamelaType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, event promo, playful, bouncy, friendly, retro, cartoon, expressiveness, humor, approachability, display impact, retro flavor, soft corners, bulbous, chunky, irregular, tilted.
A heavy, soft-edged sans with swollen bowls and subtly tapered joins that give strokes a gently modulated feel. The letterforms lean on rounded geometry but are intentionally uneven in stance and fit, with slight tilts and varying glyph widths that create a lively, hand-cut rhythm. Terminals are broadly flattened or subtly angled, counters are compact, and the overall silhouette reads as chunky and high-impact rather than precise or mechanical.
Best suited for short, attention-grabbing text such as posters, headlines, labels, and packaging where a bold, friendly voice is needed. It also fits playful branding and promotional materials, especially when used large to showcase its irregular rhythm and compact counters.
The tone is upbeat and humorous, with a buoyant, cartoon-like presence that feels informal and approachable. Its quirky, slightly wobbly rhythm suggests playfulness and a retro display sensibility, prioritizing character over neutrality.
The design appears intended to deliver a bold, characterful display voice that feels hand-shaped and approachable. It aims to inject motion and personality through uneven widths, soft corners, and gently varied stroke shaping while keeping the overall construction simple and sans-based.
The uppercase set appears more blocky and poster-like, while the lowercase introduces more rounded, bubbly forms, creating an expressive mixed-case texture. Numerals are similarly stout and irregular, reinforcing the hand-made, cut-paper impression at display sizes.