Sans Other Tiwu 7 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, magazine titles, art deco, fashion, editorial, dramatic, elegant, stylized display, deco revival, brand impact, vertical emphasis, condensed, high-waisted, vertical, tall caps, closed apertures.
A highly condensed display sans with towering proportions and a strong vertical rhythm. Strokes are largely monolinear with subtle modulation, and many curves resolve into tapered, pointed terminals that feel blade-like rather than rounded. Counters are narrow and often oval, producing a sleek, columnar texture, while several glyphs incorporate distinctive internal splits or notches that add a sculpted, cut-in look. Overall spacing appears tight and the letterforms read as deliberately stylized rather than utilitarian.
Best suited to large sizes where its narrow counters and intricate split details remain clear—such as magazine mastheads, fashion and beauty campaigns, posters, and premium packaging. It can work for short subheads or pull quotes when given generous tracking and line spacing, but it is less appropriate for long-running body text.
The tone is theatrical and refined, channeling a vintage-modern glamour associated with Art Deco and high-fashion branding. Its sharp terminals and elongated silhouettes create a sense of drama and luxury, with a poised, curated feel suited to headline-led design.
The likely intention is to provide a distinctive condensed headline face that evokes Art Deco-era geometry while staying within a sans framework. Its sharpened terminals and carved-in details appear designed to create an instantly recognizable silhouette for branding and editorial display.
The design leans on repetition of vertical stems and narrow counters, giving lines of text a striking barcode-like cadence. Numerals and capitals share the same tall, compressed architecture, helping maintain a consistent, poster-friendly texture across mixed content.