Sans Normal Osmis 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mato Sans' by Picador, 'Agent Sans' by Positype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, punchy, modern, impact, approachability, clarity, rounded, chunky, compact counters, soft corners, high impact.
A heavy, rounded sans with broad proportions and smoothly modeled curves. Strokes are consistently thick with minimal modulation, and joins are clean and sturdy, giving letters a dense, high-ink presence. Bowls and counters skew compact, while terminals are generally blunt and softened rather than sharp, producing a cohesive, geometric rhythm across uppercase and lowercase. Numerals follow the same robust construction, reading clearly with large shapes and simple interior spaces.
Best suited for headlines, short statements, and graphic applications where impact is the priority—posters, branding, packaging, and signage. It can also work for UI labels or callouts when set with generous spacing and ample size to keep interior spaces from closing up.
The overall tone is bold and upbeat, with a friendly, approachable softness that keeps the weight from feeling harsh. Its wide stance and rounded forms suggest contemporary display branding—confident and attention-seeking, but not aggressive.
Likely designed to deliver a contemporary, high-impact sans that feels approachable through rounded geometry and simplified, sturdy letterforms—optimized for bold messaging and strong visual presence.
In text, the strong mass and tight counters create a dark, poster-like color, especially in longer lines. The shapes favor clarity at larger sizes, where the roundness and simplified details read as intentional character rather than heaviness.