Sans Contrasted Segu 2 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, branding, playful, casual, hand-drawn, friendly, lively, handwritten feel, approachability, display impact, informal branding, soft readability, rounded, brushy, bouncy, soft, quirky.
A compact, hand-drawn sans with thick, rounded strokes and subtly tapered terminals that suggest a brush or marker. Letterforms are simplified and open, with generous counters in rounded shapes (like O, D, Q) and slightly irregular curvature that keeps the texture organic rather than geometric. The stroke rhythm shows gentle modulation, especially on diagonals and joins, and corners tend to soften into bulb-like endings rather than sharp points. Spacing reads comfortable and even in text, while individual glyph widths vary enough to maintain a natural, handwritten cadence.
Well-suited to short-to-medium display text where a friendly, informal voice is desired—such as headlines, posters, product packaging, cafés/food brands, kids-oriented materials, and playful identity systems. It can also work for pull quotes or social graphics when you want an approachable, hand-made feel.
The overall tone is upbeat and approachable, with a casual, cartoon-like warmth. Its slightly wobbly geometry and soft terminals convey informality and friendliness, making the text feel conversational and light rather than corporate or technical.
Likely intended to mimic a bold brush/marker handwritten look while staying readable in set text. The design prioritizes warmth and character through rounded terminals, mild stroke modulation, and gently irregular forms, aiming for a lively display voice that still feels cohesive across uppercase, lowercase, and numerals.
Uppercase forms are sturdy and simple, while lowercase includes expressive handwritten cues such as a single-storey a and g and a dotted i/j with round dots. Numerals follow the same rounded, brushy logic, maintaining a consistent color and softness across mixed content. The design favors clarity at display sizes, with personality coming from unevenness in curves and stroke endings rather than ornament.