Serif Other Ohju 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion branding, editorial display, invitations, packaging, elegant, theatrical, fashion, whimsical, classic, signature motif, luxury tone, display impact, editorial elegance, didone-like, hairline, swash, ornate, flourished.
A high-contrast serif with glossy, poster-like thick–thin transitions and very fine hairlines. Many capitals carry a distinctive internal curl/teardrop flourish near the upper left, creating a recurring decorative motif across the set. Serifs are sharp and refined, with tapered terminals and occasional ball-like finishing in the numerals and some lowercase details. Proportions feel display-oriented: capitals are commanding and some letters show narrow joins and dramatic curves that emphasize verticality and crisp silhouettes.
Best suited to large-size settings such as magazine titles, fashion and beauty branding, premium packaging, event invitations, and pull quotes. It can also work for short subheads or nameplates where its signature flourishes can be appreciated without crowding.
The overall tone is refined and dramatic, mixing editorial polish with a hint of playful ornament. The repeated interior swash detail gives it a boutique, couture feel—ornamental without becoming fully script-like—suggesting sophistication with theatrical flair.
Likely designed as a decorative display serif that leverages classic high-contrast forms while adding a repeatable flourish to make branding and headlines instantly recognizable. The aim appears to be elegance and impact rather than neutral, long-form readability.
The decorative interior curl appears consistently on many uppercase forms (and a few lowercase), which becomes a signature texture in words and headlines. In continuous text, the extreme contrast and delicate hairlines read as intentionally showy and best at larger sizes, where the fine details remain clear.