Sans Normal Ohgom 15 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, playful, confident, approachable, approachability, impact, clarity, modernity, rounded, soft, geometric, sturdy, clean.
A heavy, clean sans with broadly rounded bowls and softened corners that keep the forms friendly while staying compact and sturdy. Strokes appear largely uniform, with geometric construction showing through in the circular counters and simple joins. Terminals are mostly blunt and squared-off, and several diagonals (notably in v/w/x/y) have a slightly cut, angular finish that adds snap to the rhythm. Lowercase forms are simple and compact with single‑storey a and g, generous counters, and a short, square-ended r; numerals are bold and blocky with clear, open shapes.
Best suited for attention-grabbing headlines and short text where a bold, friendly voice is needed—brand marks, packaging, posters, and storefront or wayfinding signage. It can also work for UI labels and callouts when a sturdy, approachable sans is preferred over a neutral system look.
The overall tone is warm and upbeat, balancing a geometric straightforwardness with rounded, welcoming contours. It reads as contemporary and informal rather than corporate, with a subtly playful edge coming from the angled diagonal cuts and compact proportions.
The design appears intended to deliver a contemporary, approachable sans that stays highly legible under strong weight. By combining geometric roundness with firm, squared terminals, it aims for a versatile display workhorse that feels friendly without becoming whimsical.
Spacing appears even and robust in text, with tight, efficient letterforms that hold together well at display sizes. The punctuation and dots shown (i/j) are solid and circular, reinforcing the rounded, friendly construction.