Sans Normal Ulbih 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, calm, neutral, versatility, clarity, neutral tone, contemporary utility, geometric, open apertures, low modulation, rounded forms, crisp terminals.
This typeface presents as a clean, geometric sans with gently rounded bowls and restrained stroke modulation. Curves are smooth and close to circular, while straight stems stay crisp and even, producing a steady rhythm across mixed-case text. Counters are open and roomy, and spacing appears measured rather than tight, contributing to an airy overall color. The lowercase shows simple, single-storey forms (notably a and g) and straightforward construction, while the numerals are clear and balanced with open shapes and minimal ornament.
It suits interface copy, product text, and general editorial settings where clarity and a calm typographic tone are desired. The even rhythm and open counters also make it a solid option for signage and presentation typography, especially at small to medium sizes where straightforward forms help maintain legibility.
The overall tone is contemporary and composed, with a neutral voice that feels functional rather than expressive. Its smooth geometry and uncluttered details give it a polite, approachable character suitable for everyday reading without drawing attention to itself.
The design appears intended as a versatile, modern workhorse: geometric enough to feel contemporary, but tempered with open shapes and conservative detailing for comfortable continuous reading. It prioritizes clarity, consistency, and a neutral voice that can adapt across brand and information contexts.
Diagonal forms (such as in A, V, W, and X) feel clean and sharply articulated, contrasting nicely with the rounded letters like O and Q. The punctuation and basic shapes in the sample text maintain the same restrained, no-fuss design language, supporting consistent texture in longer lines.