Sans Normal Wimif 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, stickers, apparel, grunge, handmade, rugged, playful, industrial, distressed display, hand-stamped feel, diy texture, impactful headlines, rugged branding, rough edges, inked, stencil-like, uneven, chunky.
A heavy, blocky sans with irregular, chiseled contours that look carved or ink-stamped rather than drawn with clean curves. Strokes are thick with subtly uneven widths, and many terminals end bluntly with slight nicks and dents, creating a distressed silhouette. Counters tend to be small and somewhat squarish, and round forms (like O, C, G) read as rounded rectangles with flattened arcs. Spacing and sidebearings feel intentionally inconsistent, contributing to a lively, handmade rhythm across words and lines.
Best suited to display use where the rough texture can be appreciated: posters, album/cover art, packaging, stickers, and apparel graphics. It also works for short headlines, punchy captions, or signage-style treatments where a handmade, stamped look is desired, rather than long-form reading.
The texture and uneven outlines give the face a gritty, lo-fi attitude—part rubber-stamp, part cut-out lettering. It feels casual and slightly mischievous, with a raw, analog presence that suggests DIY craft, underground posters, or worn industrial signage.
The design appears intended to deliver a bold, attention-grabbing sans with an intentionally distressed, analog finish—evoking stamped ink, carved blocks, or cut paper. The goal is strong presence and character over precision, with a consistent roughened edge that gives otherwise simple shapes a distinctive voice.
Uppercase forms are compact and sturdy, while lowercase letters keep the same chunky mass and simplified geometry, helping the font hold together in dense text. The distressed detailing is consistent across letters and numerals, so the texture reads as a deliberate stylistic layer rather than random noise. At smaller sizes the counters and notches may visually fill in, while at larger sizes the rough edges become a key feature.