Sans Normal Yoha 4 is a bold, normal width, high contrast, upright, short x-height font.
Keywords: posters, packaging, signage, headlines, logos, handmade, playful, rustic, friendly, casual, handcrafted feel, casual display, authentic texture, friendly voice, brushy, textured, chunky, rounded, organic.
A compact, heavy sans with rounded, slightly irregular contours that mimic hand-painted or stamped lettering. Strokes show visible wobble and soft, blunt terminals rather than crisp mechanical cuts, creating a textured edge and uneven ink distribution. Counters are generally open and circular, while verticals and diagonals subtly vary in thickness, giving an organic rhythm. Uppercase forms are sturdy and simplified; lowercase is lively with a single-storey “a” and “g” and a gently looped “y,” reinforcing an informal, handcrafted structure.
Well suited for display typography such as posters, product packaging, café or shop signage, and brand marks that benefit from a handcrafted feel. It also works for short headlines, pull quotes, and labels where texture and personality are more important than long-form readability.
The overall tone is warm and approachable, with a craft-market, homemade energy. Its imperfect edges and bouncy proportions read as human and expressive rather than corporate or technical, making the voice feel conversational and upbeat.
The design appears intended to capture a bold, hand-rendered look—like brush lettering or a worn stamp—while staying simple and sans in structure. It prioritizes character, texture, and an informal rhythm to convey friendliness and authenticity in display settings.
The texture and soft corners can thicken at small sizes, so it reads best when given some breathing room and moderate tracking. Numerals match the same rounded, inky character, keeping tone consistent across headings and short callouts.