Sans Normal Edmet 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, product design, editorial, branding, presentations, clean, modern, sleek, technical, efficient, legibility, versatility, modernization, emphasis, humanist, oblique, rounded, open forms, tapered terminals.
A clean oblique sans with smooth, rounded geometry and minimal stroke contrast. Curves are built from broad elliptical bowls with open apertures, while straight strokes keep a consistent, steady rhythm. Terminals tend to be softly tapered or slightly angled rather than sharply cut, giving the outlines a fluid, drawn quality without becoming calligraphic. Proportions feel balanced and contemporary, with generous counters and clear internal space that keeps letterforms crisp at text sizes.
Well-suited for user interfaces, dashboards, and product copy where a slanted emphasis is needed without sacrificing clarity. It also fits contemporary editorial layouts, presentations, and brand systems that want a clean sans voice with a subtle forward motion.
The overall tone is modern and efficient, with a sleek, understated dynamism from the oblique slant. It reads as practical and contemporary rather than decorative, suggesting a neutral voice suited to everyday interface and editorial use.
The design appears intended to provide a highly legible, contemporary oblique sans that stays neutral and versatile while adding a sense of momentum. Its open counters, rounded construction, and restrained detailing suggest a focus on clarity, consistency, and multi-context usability.
The italics are integrated as a cohesive design rather than a simple slant, with rounded joins and consistent curvature that preserve clarity in dense text. Numerals follow the same smooth, open construction, maintaining a unified texture across mixed alphanumerics.