Sans Normal Suboh 3 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, editorial, modernist, confident, authoritative, pragmatic, space saving, high impact, modern clarity, editorial tone, condensed, crisp, sturdy, brisk, clean.
A condensed, heavy sans with crisp, mostly straight terminals and clear, open counters. Curves are smooth but held tightly to the vertical axis, giving round letters a slightly compressed, elliptical feel. Strokes show noticeable thick–thin modulation, especially where curves join stems, producing a punchy, sculpted silhouette without adding decorative flourishes. Spacing is compact and rhythmically even, with tall capitals and straightforward lowercase forms that keep word shapes tidy and vertical.
Works best where space is limited but impact is needed, such as headlines, subheads, posters, and cover titling. It can also serve branding and packaging well when a condensed, high-presence sans is desired. In longer passages it remains legible, but its dense color and compressed width make it more suited to display and short editorial blocks than extended body text.
The overall tone is strong and direct, with a compact, urban energy. Its condensed build and firm stroke presence read as modern and no-nonsense, leaning toward editorial and display uses where emphasis and clarity matter. The subtle modulation adds a touch of refinement, keeping the voice from feeling purely utilitarian.
Likely designed to deliver a compact, high-impact sans for titling, balancing efficiency of width with strong typographic color. The controlled modulation and tidy curves suggest an intent to feel contemporary and refined while staying straightforward and highly readable at display sizes.
Capitals tend to feel tall and assertive, while the lowercase keeps a consistent, efficient cadence in running text. Numerals appear similarly compact and aligned with the letters, maintaining the same tight, upright posture and clear silhouettes for quick scanning.