Sans Normal Hyruk 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: branding, headlines, ui labels, posters, packaging, friendly, playful, contemporary, approachable, clean, approachability, modernity, clarity, brand tone, geometric softness, rounded, geometric, monoline, soft corners, wide apertures.
A rounded, geometric sans with smooth, circular bowls and softly capped terminals. Strokes are largely even and clean, with a consistent, engineered curve logic that produces very round counters in forms like O, o, and e. Many joins and endings are subtly blunted rather than sharp, and several letters show gentle asymmetries and angled cuts that keep the rhythm lively without becoming decorative. Uppercase proportions feel steady and modern, while the lowercase is compact and clear, with simple, unembellished structures and open apertures.
This font is well suited to branding and headline work where a warm, contemporary sans is desired, and it can also perform nicely in UI labels and short blocks of text due to its clean shapes and open counters. Its rounded construction makes it a strong fit for packaging, product identities, and editorial callouts where an approachable tone is important.
The overall tone is friendly and modern, leaning toward playful and approachable rather than strict or technical. The rounded geometry and softened terminals give it a welcoming voice that suits upbeat messaging while still reading as contemporary and tidy.
The design appears intended to deliver a modern geometric sans voice softened for friendliness—using circular construction and rounded terminals to feel approachable, while maintaining enough structure and consistency for clear, versatile communication.
Numerals echo the same circular construction, with rounded forms that stand out well in display sizes. The texture in running text is smooth and even, with a slightly bouncy feel created by rounded corners and occasional angled strokes that add personality without sacrificing clarity.