Sans Normal Uhrid 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Franklin' by ITC (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, neutrality, readability, everyday use, rounded terminals, even rhythm, open apertures, straight-sided, geometric.
This typeface is a clean sans with mostly straight stems and round bowls, producing a balanced, contemporary texture. Strokes stay consistent in thickness with smooth joins and gently rounded curves, while counters are generally open and uncomplicated. Proportions feel standard and well-tempered: capitals are sturdy and broad, lowercase forms are simple and legible, and numerals sit comfortably with clear differentiation. Overall spacing and rhythm read evenly, supporting continuous text without calling attention to any one detail.
It performs well in UI copy, dashboards, forms, and general product typography where consistent rhythm and quick recognition are important. The steady texture and clear numerals also make it a good choice for signage, instructions, and presentation decks that need dependable readability at a range of sizes.
The overall tone is neutral and modern, leaning friendly through its rounded curves and uncomplicated shapes. It feels practical and familiar rather than stylized, making it suitable for interfaces and everyday communication where clarity matters most.
The design intention appears to be a general-purpose sans aimed at clear, contemporary communication. It prioritizes stable proportions, clean curves, and a predictable reading rhythm over expressive quirks, positioning it as a reliable workhorse for both digital and print contexts.
Several letters show a straightforward, no-nonsense construction (notably the clean verticals and circular bowls), while diagonals in forms like V/W/X add crispness without becoming sharp or aggressive. The Q’s tail and the lowercase a/g are rendered in a conventional, readable manner that reinforces the font’s broadly usable character.