Sans Normal Solum 7 is a regular weight, narrow, medium contrast, upright, tall x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, lively, approachable, retro, approachability, playfulness, modern retro, distinct texture, rounded, soft, quirky, humanist, open counters.
A compact, rounded sans with softened terminals and gently modulated strokes. The forms lean on simple geometric curves but keep a hand-drawn, humanist irregularity in the joins and widths, creating a lively rhythm across words. Counters are generally open and generous, with smooth bowls and minimal angularity, while verticals stay clean and straight. Overall proportions feel slightly condensed with a high lowercase presence, making the text look tall and airy without becoming brittle.
Works well for branding and packaging that need a personable, modern-leaning warmth, and for posters or display settings where character matters as much as clarity. It also suits short to medium passages in editorial or digital contexts when a friendly, informal tone is desired.
The tone is warm and informal, with a playful, slightly retro personality. Its soft curves and mild quirks keep it from feeling corporate, giving it an approachable voice that reads as friendly and conversational.
Designed to deliver a clean sans structure with softened geometry and a hint of hand-made personality, prioritizing approachability and a distinctive word texture over strict mechanical uniformity.
Distinctive rounded shaping shows up in bowls and shoulders, while several characters exhibit subtle asymmetry that adds charm and movement in longer text. Numerals follow the same soft, simplified construction, keeping the overall texture even and easygoing.