Serif Flared Alru 2 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, branding, refined, literary, classic, formal, premium text, editorial clarity, classic revival, display elegance, bracketed, flared, sculpted, crisp, calligraphic.
This serif shows pronounced contrast between thick verticals and hairline connectors, with bracketed, subtly flared stroke endings that read as sculpted rather than blunt. Capitals are stately and evenly proportioned, with crisp joins and clean terminals; the rounds (C, G, O, Q) are smooth and slightly condensed in feel compared to the generous width overall. Lowercase follows a traditional text rhythm with clear modulation, a two-storey a, open counters, and a compact, balanced x-height; ascenders are firm and vertical, while descenders are long enough to add elegance without looking exaggerated. Numerals match the text style with strong vertical stress and clear, sharp serifs for solid alignment in running copy.
It is well suited to long-form reading in books and editorial settings where a classic serif texture and clear hierarchy are desired. The contrast and sharp finishing also make it effective for display use—chapter openers, magazine headlines, and refined branding—particularly when ample resolution and good reproduction are available.
The overall tone is polished and literary, evoking printed book typography and editorial layouts. Its sharp contrast and controlled flare lend a sense of authority and formality, while the open counters keep it from feeling overly ornate or antiquarian.
The design appears intended to bridge traditional book serif conventions with a slightly more sculpted, flared finish, aiming for a premium, contemporary editorial voice while preserving familiar text proportions and readability.
In the sample text, the crisp hairlines and strong thick–thin rhythm create a bright texture and distinct word shapes, especially at larger sizes. The flared/bracketed finishing gives a subtly calligraphic warmth compared with more mechanical transitional serifs.