Sans Normal Hydal 7 is a regular weight, normal width, medium contrast, italic, short x-height font.
Keywords: editorial, packaging, branding, magazines, posters, warm, casual, friendly, lively, classic, warm italic, readable emphasis, humanist clarity, casual elegance, humanist, calligraphic, slanted, bracketed, open counters.
A slanted, humanist sans with softly modulated strokes and rounded terminals that suggest a light calligraphic influence. Curves are generous and smooth, with open bowls and counters that keep forms clear despite the italic angle. Proportions lean slightly narrow in places, with a compact, short x-height and relatively prominent ascenders/descenders that add vertical rhythm. Numerals follow the same flowing, slightly variable stroke energy, reading cleanly while retaining a handwritten-like softness.
Well suited to editorial and magazine typography where an italic voice is needed for emphasis or tone, and for branding and packaging that benefits from a friendly, crafted feel. It can also work for short display lines, pull quotes, and posters where the slanted rhythm adds motion, while remaining readable at comfortable text sizes.
The overall tone is warm and personable, balancing a classic italic elegance with an approachable, everyday friendliness. It feels energetic without being loud, lending text a gentle forward motion and a conversational cadence.
Likely intended as a versatile italic companion with a humanist, slightly calligraphic flavor—designed to add warmth and momentum to text while maintaining clean, modern simplicity.
Uppercase shapes stay simple and rounded, while lowercase forms carry more of the italic character—single-storey constructions and soft joins that keep the texture smooth in continuous reading. The slant and subtle stroke variation create a lively line color that works best when given a bit of breathing room.