Sans Normal Kebuk 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks; 'Humanist 521' by Bitstream; 'Gill Sans', 'Gill Sans MT', 'Gill Sans MT Cyrillic', 'Gill Sans MT WGL', and 'Gill Sans Nova' by Monotype; and 'Humanist 521' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, confident, punchy, casual, impact, motion, display, visibility, modernity, slanted, geometric, rounded, compact, high-impact.
A heavy, right-leaning sans with smooth, rounded bowls and uniform stroke weight. The letterforms are built from simple geometric curves paired with crisp, straight terminals, producing a compact, sturdy silhouette. Counters are relatively tight in many glyphs, and the overall rhythm feels energetic due to the consistent slant and sturdy stroke presence. Numerals follow the same robust construction, with clear, simplified shapes and minimal modulation.
Best suited for headlines, short slogans, branding, and packaging where impact and motion are desired. It performs well in large sizes for campaigns, event graphics, and sporty or casual identities; in smaller text, the dense counters and heavy color may feel more compact.
The tone is assertive and energetic, combining a friendly roundness with a forward-moving slant that reads as active and contemporary. It feels informal and promotional rather than editorial, with a “go” momentum suited to attention-grabbing messaging.
The design appears intended to deliver a bold, approachable sans with a strong sense of movement, prioritizing visual punch and quick recognition over delicate detail. Its geometry and consistent slant aim to keep messaging cohesive while projecting speed and confidence.
Uppercase forms read clean and stable, while the lowercase introduces more personality through slightly more compact bowls and lively joins. The italic angle is consistent across the set, helping lines of text maintain a cohesive, propelled texture at display sizes.