Sans Normal Obgad 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Seitu' by FSD, 'Noah' by Fontfabric, 'Calima' by JCFonts, 'Glendale' by Sarid Ezra, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, confident, retro, chunky, impact, approachability, display, retro flavor, brand voice, rounded, soft corners, sturdy, bouncy, compact.
A heavy, rounded sans with broad curves, softened joins, and a generally compact feel. Stroke endings tend to be subtly angled or sheared rather than perfectly square, giving the shapes a cut-paper, slightly hand-trimmed crispness while staying clean and consistent. Counters are generous but tightened by the weight, producing sturdy silhouettes with strong presence; the round letters (O, C, G) are notably full and smooth, while diagonals (V, W, X, Y) read bold and stable. Numerals match the letterforms in mass and curvature, maintaining a cohesive, poster-friendly texture.
Best suited to headlines, posters, packaging, and brand marks where a strong, friendly voice is needed. It performs well at large sizes for impactful titles and short bursts of text, and can add a playful, retro-graphic flavor to logos and product branding.
The overall tone is upbeat and approachable, with a bold friendliness that feels energetic rather than formal. Its rounded geometry and chunky rhythm suggest a retro-leaning, cheerful personality suited to attention-grabbing display settings.
This design appears intended to deliver maximum impact with a warm, rounded voice—combining solid, high-ink shapes with softened geometry for approachable display typography. The slightly angled terminals add a distinctive edge that keeps the bold forms from feeling purely geometric.
The lowercase shows a simple, modern construction with single-storey forms (notably the a) and compact shoulders, keeping word shapes dense and punchy. The dot on i/j is square-like and solid, reinforcing the sturdy, graphic character.