Sans Normal Derot 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children's media, social graphics, friendly, casual, approachable, quirky, hand-drawn, approachability, warmth, casual clarity, playfulness, modern friendliness, rounded, soft terminals, monoline, open counters, lively rhythm.
A rounded, monoline sans with softly tapered strokes and subtly irregular geometry that suggests a hand-drawn construction. Curves are smooth and open, with generous apertures and uncomplicated bowls; straight strokes remain slightly elastic rather than rigid. Capitals are clean and simple, while the lowercase shows a more casual feel, and the numerals follow the same rounded, easygoing structure. Overall spacing and stroke behavior produce an even texture, with small, humanist quirks that keep the line from feeling mechanical.
Well-suited for lighthearted branding, packaging, and promotional headlines where an approachable voice is desired. It also works nicely for short-to-medium text in posters, social graphics, and educational or children-oriented materials thanks to its open shapes and friendly rhythm.
The font reads as friendly and conversational, with a relaxed, informal tone. Its mild irregularities and soft terminals add warmth and personality, making it feel approachable rather than corporate or technical.
The design appears intended to blend everyday sans clarity with a subtle hand-drawn charm, creating a versatile face that feels modern yet personable. Its restrained stroke contrast and rounded construction prioritize legibility while keeping a playful, informal character.
The sample text shows consistent readability in continuous settings, with clear differentiation between similar forms (notably rounded bowls and open counters) and a steady baseline presence despite the lively, slightly hand-made rhythm.