Sans Normal Bubuj 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Interval Next' by Mostardesign, 'Fact' by ParaType, 'Olivine' by URW Type Foundry, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, neutral, clean, friendly, utilitarian, legibility, neutrality, versatility, approachability, clarity, humanist, open counters, rounded terminals, soft geometry, even rhythm.
A clean sans with softly rounded curves and mostly uniform stroke thickness. The proportions feel balanced and contemporary, with open apertures and generous counters that keep letters clear at text sizes. Terminals are predominantly straight or gently curved rather than sharply cut, and bowls are smoothly drawn with a steady, even rhythm. The lowercase shows a single-storey a and g, plus a curved, descending y, reinforcing an approachable, modern texture. Numerals are straightforward and readable, with simple construction and consistent weight.
This font fits well in interface typography, product UI, dashboards, and general-purpose editorial use where clarity is the priority. It also works for signage and wayfinding at moderate sizes thanks to its open counters and straightforward letterforms, and it stays composed in mixed-case paragraphs and headings.
The overall tone is neutral and modern, leaning friendly rather than technical. Its rounded geometry and open forms give it an approachable, everyday voice suited to clear communication without calling attention to itself.
The design appears intended as a dependable, general-purpose sans focused on legibility and consistent texture in running text. Its softened geometry and open construction suggest an aim to feel contemporary and approachable while remaining unobtrusive in everyday layouts.
The design maintains consistent spacing and a calm cadence across mixed-case text, with clear differentiation between similar shapes (for example I, l, and 1 remain distinct in the sample). The capitals are simple and unadorned, and the lowercase rhythm stays smooth in continuous reading.