Sans Normal Esju 10 is a very light, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, ui display, tech packaging, futuristic, technical, minimal, airy, sleek, modernity, precision, digital feel, clean display, geometric clarity, monoline, rounded, geometric, wireframe, open counters.
A monolinear sans built from thin strokes with generous spacing and a distinctly wide stance. Curves are drawn as clean arcs and near-elliptical bowls, while straight segments stay crisp and unmodulated, giving the letters a precise, plotted feel. Many forms show deliberate openings and simplified construction—horizontal bars often run long and sit lightly within the outline, and several junctions are handled with minimal overlap for a clean, schematic rhythm. The lowercase is open and highly legible at display sizes, with rounded shoulders and compact joins that keep words flowing smoothly despite the airy stroke weight.
Best suited to headlines, logotypes, and short display copy where its thin, spacious construction can stay crisp and intentional. It works especially well for technology, architecture, and contemporary lifestyle branding, as well as UI or motion-graphic overlays when set at larger sizes with ample breathing room.
The overall tone is futuristic and technical, with an understated, minimalist elegance. Its thin, wire-like structure reads as modern and refined, suggesting digital interfaces, science-fiction titling, and sleek product aesthetics rather than warmth or tradition.
The design appears intended to deliver a clean, futuristic sans with a geometric backbone and a light, schematic presence. By prioritizing smooth curves, simplified joins, and an airy rhythm, it aims to feel modern, precise, and visually distinctive in display contexts.
Diagonal forms (such as in K, V, W, X, Y, Z) appear sharply drafted, contrasting with the soft, rounded bowls in letters like O, Q, C, and G. Numerals follow the same streamlined logic, with rounded forms and simplified terminals that maintain a consistent, engineered look across the set.