Sans Superellipse Okrih 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Grupi Sans' by Dikas Studio, 'MVB Diazo' by MVB, and 'Red Top' by Studio K (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children's media, playful, friendly, chunky, retro, cartoon, bold impact, friendly tone, playful branding, retro display, rounded, soft corners, bulbous, compact, bouncy.
A compact, heavy sans with rounded-rectangle construction and consistently softened corners throughout. Strokes are thick and even, with minimal modulation, and counters tend to be small and squarish-rounded, giving the letters a dense, stamped look. Curves resolve into superelliptical arcs rather than perfect circles, and many joins are subtly pinched or notched, adding a hand-cut, slightly wobbly rhythm. Terminals are blunt and pill-shaped, and the overall spacing feels snug, reinforcing the solid, blocky silhouette in text.
Best suited to short, high-impact settings such as headlines, poster typography, packaging, and logo wordmarks where its dense shapes can read large. It also fits playful editorial callouts, children’s media, and casual branding that benefits from a soft, friendly black weight.
The tone is upbeat and approachable, leaning toward a cartoon and mid-century display sensibility. Its bubbly massing and softly squared forms read as cheerful and informal, with enough quirky irregularity to feel human rather than strictly geometric.
The design appears intended to deliver maximum visual impact with a warm, rounded-rect geometry, combining bold sign-like clarity with a lightly handmade bounce. It aims for characterful display readability rather than neutral text setting.
The distinctive notching and tight apertures create strong texture at smaller sizes, where letters can visually merge into a dark pattern. Numerals follow the same rounded, chunky logic, with simplified forms that prioritize bold presence over fine differentiation.