Sans Normal Itden 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'ND Lupo' by NeueDeutsche (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, gaming ui, futuristic, sporty, techy, playful, impactful, attention grab, sci-fi tone, speed motif, branding, display impact, rounded, geometric, bulbous, stenciled, angular cuts.
A heavy, rounded sans with broad, horizontally emphasized forms and generous internal curves. Many glyphs feature distinctive cut-ins and notched corners, creating a stenciled, aerodynamic feel rather than pure geometry. Terminals are mostly squared-off with softened curvature, and several letters show stylized joins and split strokes that suggest motion. Counters are compact and oval, and overall spacing appears moderate, producing a dense, poster-forward texture in text.
Best suited to display sizes where the carved details and compact counters remain clear—such as posters, headlines, logotypes, and bold packaging. It can work for short UI labels or game/interface titling where a tech-forward voice is desired, but dense paragraphs may feel heavy due to the tight interior spaces and strong stylistic cuts.
The tone reads futuristic and energetic, with a slightly playful edge due to the exaggerated roundness and carved details. Its notches and slashed shapes evoke motorsport, sci‑fi interfaces, and late-20th-century display lettering. The overall impression is bold, confident, and attention-seeking rather than understated or editorial.
Likely designed as a statement display face that merges rounded, geometric mass with engineered cutouts to convey speed and modernity. The letterforms prioritize recognizability at large sizes and a distinctive silhouette for branding and titling.
Uppercase and lowercase share a consistent rounded construction, while select characters (notably diagonals like V/W/X/Y and the zigzag-like Z) lean into angular, emblematic shapes. Numerals appear similarly stylized, with flattened curves and occasional internal striping/cut lines that reinforce the engineered look.