Sans Normal Imdew 6 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'City Boys Soft' by Dharma Type, 'Impara' by Hoftype, 'Portilla Rounded Bold Sans Font' by Maulana Creative, 'Core Sans AR' and 'Core Sans NR' by S-Core, and 'Ebony' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, cheerful, approachable, bold, attention, warmth, simplicity, impact, clarity, rounded, soft corners, bulky, geometric, compact counters.
The design is a heavy, rounded sans with generously curved corners and smooth, blobby terminals. Counters tend to be compact and rounded, giving a punchy, high-ink silhouette and a tight internal rhythm. Proportions skew broad and stable, with simple geometric forms and minimal stroke modulation, producing an even, cohesive texture in both display lines and shorter settings.
It works especially well for headlines, posters, packaging, and branding elements that benefit from a friendly, chunky presence. The sturdy shapes also suit logos, badges, UI accents, and children’s or casual lifestyle applications where a soft, inviting tone is desired. It is less suited to long-form text where the heavy weight and tight counters could reduce comfort at smaller sizes.
This typeface projects a cheerful, friendly tone with a soft, approachable personality. Its rounded construction and sturdy weight create a confident, upbeat voice that feels playful rather than formal.
The letterforms appear designed to deliver immediate impact with a warm, non-threatening feel. Rounded geometry and dense strokes prioritize recognizability and a strong graphic silhouette, making the font suited to prominent messaging where personality matters as much as legibility.
Round punctuation and dots, plus the consistently softened joins on diagonals and curves, reinforce the bubbly texture. The numerals match the letters in weight and rounding, keeping a unified, display-oriented feel across alphanumerics.